Ford’s Truck Focus Means It Can’t Take Competition for Granted
Investing most of your effort into your profitable vehicles makes sense, but it’s also vital to not lose sight of what the competition is doing.
Competition is what makes pickup trucks better. While most people would never consider jumping ship to a product that doesn’t have a Blue Oval on the hood, it doesn’t mean Ford has an excuse to build a subpar product. Now, more than ever, it’s important to make sure the competition doesn’t get a leg up on them.
The new F-150 is a fine truck. The additional diesel engine means buyers have an astonishing 6 engines to choose from. You really can’t go wrong with any of them. There is no subpar product in the lineup.
With increased focus on trucks for profitability, Ford recently received a shock that forced the Blue Oval into a position where they had to move heaven and earth to ensure continued production. They did, and it was a heck of an effort. But it also illustrates how important it is to keep the trucks churning out and remaining competitive.
Recently, Truck Home Enthusiasts writer Christian Moe pointed out that the new GMC Sierra’s tailgate misses the mark. He reported that there is nothing really new about the Sierra and nothing to get excited about.
While he might ultimately be proven right by sales, it’s that thought process that Ford must make sure they avoid. The new Sierra has six engine options, including three that we currently know about. Two of those three are indeed carryover engines, but the diesel is new and we still don’t know what they have up their sleeves for the others.
When Ford introduced the first-gen tailgate step, ‘real truck guys’ laughed at it. It’s now in its second-generation. Why hate something that makes your life easier?
Secondly, don’t dismiss the tailgate until you use it. When Ford introduced the first-generation tailgate step, “real truck guys” laughed at it. It’s now in its second-generation, and you rarely see an F-150 without it optioned. Why would you hate something that makes your life easier?
No, we wouldn’t buy a Sierra solely on that tailgate, but it’d be dumb Ford to laugh it off and not at least look at it for ideas on ways to potentially improve their own setup.
Later this year, there’ll be a slew of new trucks on the market. They’ll likely all be good products. Ford’s trucks will also still be extremely competitive. But now that Ford has doubled-down on trucks, the Blue Oval needs to make sure they stay ahead of the game. And we don’t doubt that Ford will do just that.